Summary of The Moment You Can’t Ignore

When Big Trouble Leads to a Great Future

Public Affairs, more...

Buy the book

The Moment You Can’t Ignore book summary
When a “moment you can’t ignore” rocks your world, take stock and make crucial changes to your business.


7 Overall

6 Applicability

7 Innovation

7 Style


Dissatisfaction grows, tensions build and conflicts arise until boom! – something so startling happens that you cannot continue business as usual. Strategy consultants Malachi O’Connor and Barry Dornfeld explain that these combustible situations result from waves of change crashing against the shore of “that’s how we’ve always done it” thinking. Workplace eruptions arise when new ways challenge old ways and simmering emotions boil over. O’Connor and Dornfeld adapted methods from field ethnography to explain how to take advantage of “un-ignorable moments” and move in new, positive directions. While the case studies gleaned from the authors’ consulting practice make interesting reading, their overuse somewhat muddies the main points. Chapter summaries or bullets would have provided a simple solution. Still, getAbstract appreciates this insiders’ look at crafting a planned response to portents of trouble ahead.

In this summary, you will learn

  • How to identify a “moment you can’t ignore”;
  • What such moments reveal about an organization’s culture, leadership and business practices; and
  • How moments you can’t ignore can help you move in new directions.


University Hospital
When a patient at University Hospital (UH) was suffering from severe abdominal pain, Dr. Piersen, the hospital’s leading surgeon, performed surgery that lasted nearly eight hours. As he was about to close the incision, Marco Fierro, the scrub tech, told him that a sponge...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Authors

Malachi O’Connor and Barry Dornfeld are principals at the management-consulting firm CFAR Inc.

Comment on this summary

More on this topic

Customers who read this summary also read

More by category