Summary of The Moonshot Effect

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The Moonshot Effect book summary


7 Overall

8 Applicability

6 Innovation

7 Style


In this lively, invigorating guidebook, consultant Lisa Goldman and former CEO of U3 Kate Purmal use the Apollo missions as a metaphor for projects that disrupt routines and achieve major breakthroughs. They focus on both the visionary and the managerial aspects of innovation: selecting projects, developing teams, maintaining enthusiasm, and so on. Some content will be familiar to experienced readers, but this is a useful synthesis built on an intriguing metaphor. getAbstract suggests this space shot as a blast for anyone guiding a breakthrough project.

In this summary, you will learn

  • What makes a project into a moonshot,
  • Why moonshots are important and beneficial, and
  • How to guide your organization through a moonshot.

About the Authors

International management consultant Lisa Goldman was involved with Nokia’s MOSH (“mobilize and share”) project. Former CEO of U3 Kate Purmal was involved with Palm, Inc.’s creation of the PalmPilot. Anne Janzer wrote Subscription Marketing and The Writer’s Process.



Moonshots and Why They Matter
In 1961, President John F. Kennedy declared that the United States would put a man on the moon by the end of the decade. People were skeptical, but in 1969, Apollo 11 landed on the moon. The technological efforts required for getting a rocket to the moon...

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    Valeriy Mitrokhin 9 months ago
    the beginning is excellent but the narration alas did not leave any emotions so the gray narrative
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    Jayant Ramakrishnan 1 year ago
    The book started off very well. As we continued reading, the authors were jumping from topic to topic which was very confusing and gave the impression that the authors were promoting other books. Listening to the summary was also a "non-event"

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