Summary of The Moonshot Effect

Disrupting Business As Usual

Wynnefield Business Press, more...

Buy the book

The Moonshot Effect book summary
Going to the moon changed everything. How will your moonshot change your business?


7 Overall

8 Applicability

6 Innovation

7 Style


In this lively, invigorating guidebook, consultant Lisa Goldman and former CEO of U3 Kate Purmal use the Apollo missions as a metaphor for projects that disrupt routines and achieve major breakthroughs. They focus on both the visionary and the managerial aspects of innovation: selecting projects, developing teams, maintaining enthusiasm, and so on. Some content will be familiar to experienced readers, but this is a useful synthesis built on an intriguing metaphor. getAbstract suggests this space shot as a blast for anyone guiding a breakthrough project.

In this summary, you will learn

  • What makes a project into a moonshot,
  • Why moonshots are important and beneficial, and
  • How to guide your organization through a moonshot.


Moonshots and Why They Matter
In 1961, President John F. Kennedy declared that the United States would put a man on the moon by the end of the decade. People were skeptical, but in 1969, Apollo 11 landed on the moon. The technological efforts required for getting a rocket to the moon...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Authors

International management consultant Lisa Goldman was involved with Nokia’s MOSH (“mobilize and share”) project. Former CEO of U3 Kate Purmal was involved with Palm, Inc.’s creation of the PalmPilot. Anne Janzer wrote Subscription Marketing and The Writer’s Process.

Comment on this summary

  • Avatar
  • Avatar
    Jayant Ramakrishnan 3 weeks ago
    The book started off very well. As we continued reading, the authors were jumping from topic to topic which was very confusing and gave the impression that the authors were promoting other books. Listening to the summary was also a "non-event"

More on this topic

Customers who read this summary also read

More by category