Summary of The New Global Leaders

Richard Branson, Percy Barnevik, David Simon and the Remaking of International Business

Jossey-Bass, more...

Buy the book

The New Global Leaders book summary
What lessons do the new global CEOs teach? Be open, flexible, inspiring and committed; keep changing, keep moving.


6 Overall

7 Applicability

5 Innovation

7 Style


Authors Manfred F.R. Kets de Vries and Elizabeth Florent-Treacy idealistically foresee a new era where visionary, innovative CEO’s will lead a new type of employee. Through insightful interviews, they position Richard Branson of Virgin, Percy Barnevik of ABB and David Simon of British Petroleum as icons of the modern, improved CEO. Certainly, Branson and Simon seem to be valid role models and their leadership of European global companies presents interesting alternatives. Although it is not reflected in this 1999 book, today Barnevik’s reputation is tarnished in the wake of a 2002 severance pay scandal and problems that BusinessWeek refers to as “the mess at ABB.” For good or ill, this book will provoke you to ask if emphasizing a leader’s charismatic ability to motivate distracts attention from critical core business issues. Despite their varied outcomes, these charismatic visionaries created family-like corporate cultures and inspired their employees. Thus, they demonstrated that the new economic era requires a new type of leader. Whether they together constitute a composite of that leader is another question. getAbstract recommends this solid book to management students and to upcoming executives.

In this summary, you will learn

  • How three global CEOs – Richard Branson, Percy Barnevik and David Simon – practice leadership;
  • How their new era of leadership instills values into global organizations; and
  • How new era leaders must solve the age-old search for meaning in one’s work.


New Leaders for New Times
Don’t look now, but one of the biggest changes taking place in business is the new kind of leader in the executive suite. Richard Branson of Virgin, Percy Barnevik formerly of ABB and David Simon of British Petroleum are but three examples. Their companies represent...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Authors

Paris-based Manfred F. R. Kets de Vries is a professor at one of the world’s leading global business schools, INSEAD. The author of 15 books, he is also a practicing psychoanalyst and consultant. Elizabeth Florent-Treacy is a specialist in management and leadership at INSEAD.

Comment on this summary

More on this topic

By the same authors

Customers who read this summary also read

More by category