Summary of The Packer Way

Nine Stepping Stones to Building a Winning Organization

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The Packer Way book summary
Business wisdom from the GM of the Green Bay Packers: Improve your organization in increments, and never skip on you coaches and quarterback.


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8 Innovation

8 Style


Sport is an overused metaphor for business, but Ron Wolf, Executive Vice President and General Manager of the U.S. National Football League’s Green Bay Packers, surpasses the majority of management experts with his common-sense organizational wisdom. Recounting his turnaround of a languishing football franchise into a Super Bowl winner, Wolf (along with co-author Paul Attner) shows how he used the very principals he illustrates with his compelling sports analogies. While your organization may not compete on a stage as public as the NFL, you can use the same strategies. If these tactics can help the small-market Packers compete with teams from Chicago, New York and Los Angeles, they can certainly help your firm compete as well. getAbstract especially recommends Wolf’s "stepping stone" strategy of incremental improvement, which seems to us the equivalent of building a solid running game while your opponents lob Hail Marys.

In this summary, you will learn

  • Why it is necessary to step back and analyze the entire organization before making new changes
  • Why successful companies must employ a winning attitude
  • Why firms should maintain a core of leadership during times of change


Determine What Needs to Be Fixed
When the Green Bay Packers hired me in 1991, my football friends told me I was going to the pro football graveyard. The team finished the season 4-12. In 19 of the 24 years since Green Bay’s 1967 championship under coach Vince Lombardi, the team finished...
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About the Authors

Ron Michael Wolf is the executive vice president and general manager of the Green Bay Packers. He was named NFL Executive of the Year by The Sporting News in 1992. He has been involved in the NFL for more than 30 years. Paul Attner is a senior writer for The Sporting News . He is the author of Redskin Country (with Ken Dilinger), The Fat Lady Sings and The Terrapins.

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