Jack Trout and Steve Rivkin re-introduce the concepts of simplicity and common sense to a business world steeped in information, high-tech consulting and strategic theories. By getting back to the basics and avoiding the latest hot consulting advice, companies can differentiate themselves in the minds of customers and win increasing returns. getAbstract.com recommends this book to all readers with an interest in business strategy and to anyone who feels mired in a swamp of information and complexity.
In this summary, you will learn
- Why business managers tend to favor complex solutions over simpler and more effective approaches;
- How to make your business less complex and more efficient, and
- How to develop a clear marketing strategy based on a single concept that differentiates your company from your competitors.
About the Authors
Jack Trout is one of the world’s foremost business strategists and the president of Trout & Partners, Greenwich, Connecticut. He has written several books including, Positioning, the best-selling classic. Steve Rivkin co-wrote The New Positioning with Jack Trout. He is the head of a communications consulting firm and is based in Glen Rock, New Jersey.
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Comment on this summary
7 years agoMuito interessante, ótima fonte de conhecimento e reciclagem profissional, com acesso simples e rápido.
Roberto W. Dallécio