Summary of The Purpose Effect

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The Purpose Effect book summary


8 Overall

9 Applicability

7 Innovation

7 Style


Consultant Dan Pontefract, who also wrote the bestseller Flat Army: Creating a Connected and Engaged Organization, explains how companies can establish meaningful goals, provide energizing workplaces, and make significant contributions to their communities and society. Such “purpose-driven” companies put principles ahead of profits, but they find in the long run that being purpose-driven is good for business. Pontefract shows companies how to reach a meaningful “sweet spot” where three important roles come together: each employee’s “personal sense of purpose,” the company’s “organizational purpose” and the “role-based purpose” employees feel when they are in positions that align with their personal priorities and beliefs. getAbstract finds that businesspeople who seek a sense of direction for their organizations will benefit from this detailed, practical, inspirational book – and so will students of business.

In this summary, you will learn

  • What distinguishes “purpose-driven” companies,
  • How to build the three components of the “Purpose Effect” and
  • How to find the “sweet spot.”

About the Author

Dan Pontefract is “chief envisioner” of TELUS Transformation Office, a consulting firm that helps organizations enhance their corporate culture and collaboration practices. He also wrote the bestseller Flat Army: Creating a Connected and Engaged Organization.



Behind the Scenes Making Sausage
Johnsonville Sausage LLC, headquartered in Sheboygan Falls, Wisconsin, produces meatballs, sausages and bratwurst. It employs 1,500 people it refers to as “team members.” It sells more than $1 billion in meat products annually.

In 2015, a...

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    Finding real meaning in your work and in your life.

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