Summary of The Winning Bid

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

The Winning Bid book summary


7 Overall

9 Applicability

6 Innovation

7 Style


Emma Jaques, a bidding professional, offers a first-rate how-to guide for bidders. Instead of dwelling solely on the bid document, she urges you to pay attention to all the steps that come before and after you submit your bid. She suggests that the atmosphere during much of the bidding process usually ends up somewhere between frantic and frenetic, as deadlines loom and disaster lurks. She supplements her lucid and often list-intensive text with tables, charts, tips and rules, plus the example of London’s “good” bid for the 2012 Olympic Games. In full cry about public and private bidding, the text thins when it gets to external funding and grants. The book is oriented toward the United Kingdom (for example, it uses “tender” to mean “request for proposal”). Be aware that regulations and specific bidding categories may vary in your jurisdiction. Still, much of the bidding advice remains generally applicable. getAbstract finds this very specific book useful for bid managers, buyers and bidding-war observers.

In this summary, you will learn

  • How to handle the crucial steps in the bidding process,
  • Which characteristics distinguish a worthwhile bid and
  • How to manage the bid effort.

About the Author

Emma Jaques, managing director at Onto the Page Ltd., managed B2B and B2C projects and led teams designing high-profile programs for large public and private clients.



Bidding Fundamentals
Despite prevailing opinion, the small or medium-sized business bidder is not playing against a stacked deck, at least not in the United Kingdom. Recent regulations have opened eligibility to win 25% of public-sector contracts to smaller organizations. EU regulations...

Comment on this summary

More on this topic

Contained in Knowledge Pack:

  • Knowledge Pack
    Bidding and Contracting
    Creating a winning proposal is a bold venture. Get some good advice to ensure your success.

Customers who read this summary also read

  • Bloodsport

    Robert Teitelman

    Public Affairs, 2016


  • The Inner Lives of Markets

    Ray Fisman and Tim Sullivan

    Public Affairs, 2016


  • Matter

    Peter Sheahan and Julie Williamson

    BenBella, 2016


  • Value

    Robyn Haydon

    Durban Professionals Press, 2016


More by category