Summary of Vaporized

Solid Strategies for Success in a Dematerialized World

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Vaporized book summary


9 Overall

9 Applicability

9 Innovation

8 Style


Media executive Robert Tercek switches between two authorial voices: Grandpa explaining digital history and Internet networks versus Cassandra warning about the consequences of the coming age of “vaporization,” when nearly every transaction and company will go digital. The former voice will appeal to college students and older businesspeople, but the latter voice is more interesting, in fact, fascinating. Tercek writes with clarity and logic. He admirably avoids jargon. His expertise informs the history he describes and the credible predictions he makes. This is a rare overview written by an insider with successful outside experience. He regards Apple, Google and Amazon as oligarchies whose leaders understand that no asset is as valuable as properly applied data. The future belongs to them. Of course, as Tercek explains, that raises issues of personal privacy and monopolistic business practices. getAbstract recommends this perceptive analysis to those new to digital businesses, those whose business model is at risk of vaporization and those hoping to profit from the coming shift from the physical world to the universe of data.

In this summary, you will learn

  • How digital technology “vaporizes” businesses and products,
  • How to harness the power of “switchboards,” and
  • How Google, Amazon, eBay, Craigslist, Uber and Airbnb vaporize existing business models.


“Software-Defined Society”
Architect, author and futurist R. Buckminster Fuller (1895-1983) was fond of saying, “Let’s do more with less.” In 1938, he coined the phrase “ephemeralization” to describe how technology makes more with less material and how physical objects either shrink smaller...
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About the Author

Robert Tercek was president of digital media at the Oprah Winfrey Network (OWN), senior vice president of digital media at Sony Pictures Entertainment and creative director at MTV.

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    Doug Stutz 4 months ago
    So how do you develop the next "switchboard" for your market? How do you get started?
    • Avatar
      Dario Melpignano 3 months ago
      I would suggest to start from finding a Massive Transformative Purpose:

      And then apply IDEAS and SCALE principles from The Exponential Organization.

      Easier to be said than done, but it's a starting point ;)

  • Avatar
    Raul Auris 4 months ago
    Sehr gut Zusammenfassunf
    Love the way how did it Getabstract

  • Avatar
    Inti Inti 6 months ago
    Wow aufgezeichnet....Ich mag Getabstract Zusammenfassungen...prima
  • Avatar
    rajiv nayak 8 months ago
    Great commentary and precise
  • Avatar
    Damon Massado 1 year ago
    This is an important lesson to learn. Uber used the "better to beg for forgiveness, than ask permission" philosophy really well.

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