Summary of Want to Innovate? Become a “Now-Ist”

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Want to Innovate? Become a “Now-Ist” summary
“Now-ists” create, release, improve and learn as they go, making old innovation models obsolete.


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The Internet demolished barriers to innovation. Today, you don’t need the backing of a big company, lots of money, or delivery and supply networks to create and distribute new ideas, products or services. Joi Ito, director of the MIT Media Lab, salutes the new model of “permissionless innovation” taking place in garages, dorm rooms and start-ups around the world. getAbstract recommends this illuminating lecture to the inventors, tinkerers and global collaborators who will drive the future of innovation.

In this summary, you will learn

  • Why traditional innovation models are becoming obsolete
  • How “permissionless innovation” is becoming pervasive
  • How today’s “now-ists” differ from yesterday’s planners and strategists


Before the Internet, innovation was expensive and time-consuming. You would design a business plan, seek funding and then attempt to build the innovation. But the web slashed the costs of innovation...
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About the Speaker

Joi Ito is an Internet pioneer, investor and director of the MIT Media Lab.

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    CESAR GARCIA 2 years ago
    No solo basta tener una buena idea innovadora, sino ejecutarla de la mejor manera.
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    Tatiana Martinez 2 years ago
    Absolutely loved this! The word innovation is repeated frequently and it's true meaning can be lost. A great example of how innovation is crucial but being in the moment is what truly matters. Be a "Now-ist"!

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