Summary of Win

The Key Principles to Take Your Business from Ordinary to Extraordinary

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Win book summary
Winners persuade with the words they use.


7 Overall

7 Applicability

6 Innovation

7 Style


To learn how winners win, ask them. Political consultant and Fox News analyst Frank I. Luntz interviewed extraordinary winners, including many leaders from Forbes 400 and Fortune 500 companies. Luntz distills his discoveries down to nine basic principles that he calls “nine Ps of winning.” The politicians who hire Luntz’s consulting company, The Word Doctors, consider him a master propagandist. In his own words, “It’s not what you say, it’s what people hear.” Luntz is a proven communicator, and getAbstract finds that his nine rules for winners can help businesspeople plan their communications to emerge victorious in today’s marketplace.

In this summary, you will learn

  • What special qualities winners possess
  • How to follow the nine core principles that make winning possible


Ready to Grab the Brass Ring?
Winning demands special abilities. You must understand the human side of each situation and have the right chemistry to connect to people spontaneously. You need to know which questions matter and when to bring them up. You must create something new and have...
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About the Author

Dr. Frank I. Luntz is a Fox News commentator and the author of Words That Work.

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