Summary of Winning in Turbulence

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Winning in Turbulence book summary
A pocket guide to corporate survival in tough times


8 Overall

8 Applicability

8 Innovation

8 Style


Corporations navigating economic turbulence need no-nonsense, actionable advice, and this pocket guide to corporate survival in recessionary times provides just that. The book is quick and easy to read, with commonsense suggestions for companies of all sizes and strategies, and from any industry. Part of the Memo to the CEO series, this meaty but compact manual contains tried-and-true wisdom from consultant Darrell Rigby, a Bain & Company partner, writing in collaboration with his colleagues in strategy, marketing, performance improvement and mergers. Don’t be fooled by the book’s diminutive size or occasionally oblique language. Each section packs in solid, usable information, plus anecdotes, examples, questions, diagnostics, tools and graphics. getAbstract recommends this succinct book to CEOs and executives flying in rough air.

In this summary, you will learn

  • How to determine your firm’s position during a recession
  • How to identify opportunities
  • What strategies will help you ride out the downturn and prepare for the upturn


Fasten Your Seatbelts
Like pilots on a bumpy flight, corporate leaders experiencing severe economic turbulence have to work to fly straight. Yet just as turbulence can thrust an aircraft into an updraft that helps the pilot regain control, so too can firms find opportunities in a recession...
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About the Author

Darrell Rigby, a partner at Bain & Company, leads the firm’s global retail and innovation practices. He also writes and speaks on strategic management in crisis.

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