Summary of Leadership in Focus

Today’s world is digital, and its preferred method of communication is video. If you treat your corporate video as tangential by producing puff pieces or slick sales films, you’re wasting crucial opportunities. Savvy leaders understand the importance of using video to forge connections with stakeholders – or, as veteran director Vern Oakley calls them, your “tribe.” Oakley doesn’t delve deeply into filmmaking itself. Instead, he focuses on how leaders can improve their video performances. getAbstract recommends his advice to executives who are endeavoring to be at ease, persuasive and authentic on film.