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Short-term survival might be the only thing on your mind, but you’ll eventually emerge into a post-pandemic world that might look much different to the one you left. You’ll need new strategies for navigating the new business landscape. Boston Consulting Group analysts Rich Lesser and Martin Reeves suggest that while the emphasis on digital transformation and efficiency will continue, rebuilding customer trust, focusing on collective environmental concerns and creating more robust supply chains will be critical for post–COVID-19 planning.
About the Authors
Rich Lesser is chief executive officer in the Boston Consulting Group’s New York office. Martin Reeves is managing director, senior partner and chairman of the BCG Henderson Institute in San Francisco. The BCG Henderson Institute is the Boston Consulting Group’s strategy think tank.
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