Jeff Gothelf distills two decades of experience in this slim volume outlining how to combine the best elements of product development strategies – Agile, Lean Start-Up and Design Thinking – for your end user’s maximum benefit. Gothelf focuses on the practices these methods share and suggests ways to create an aligned team of your technical, design and managerial personnel. His central points come down to: Put your customers first, and be flexible as you experiment with different tactics.
About the Author
Jeff Gothelf is also the author of Lean UX, Sense & Respond and Forever Employable. He consults with and coaches for high-growth businesses and large enterprises.
Comment on this summary
In our Journal
1 year ago
Making Sense of Agile
Let’s take a deep dive into an overused buzzword. You can’t go wrong throwing the buzzword “agile” into any discussion on futureproofing your career or company. But what does agile mean exactly, and what are its applications in everyday life? Let’s start with a metaphor: climbing Mount Everest. Faced with an inhospitable environment of extremely […]
2 years ago
Resilient Leader, Resilient Team
An agile organization responds to whatever changes the marketplace throws at it. But ironically, navigating change smoothly requires consistency. Rapid technological changes combined with social and economic uncertainties make adaptability, flexibility and resilience highly prized skills for both individuals and companies. The most successful companies know how to quickly harness their resources in response to […]