Summary of Leave Your Mark

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Leave Your Mark book summary

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Fashion PR expert Aliza Licht – whose “DKNY PR GIRL” Twitter account once boasted 500,000 followers – details the attitudes and skills every job seeker needs to get started in a new or unfamiliar industry. She offers solid counsel about the power of knowing yourself, paying your dues, taking the initiative and making the network connections you need to achieve your goals. Some of her advice seems fundamental, but her lively personality comes through and even seasoned professionals will find value in her reminders of the basics. With a note for those who just want to keep up that Licht’s DKNY Twitter feed is now inactive and she’s tweeting under her own name, getAbstract recommends her practical advice on creating a stylish career trajectory.

About the Author

As the senior vice president of global communications at Donna Karan International, Aliza Licht garnered more than 500,000 Twitter followers under the name DKNY PR GIRL. The New York Daily News put her 30th on its list of the Top 50 Most Powerful Women.


“Land Your Dream Job”

You can decide on the right career to pursue at any point in your life. You must know and trust yourself well enough to make the right decision and perhaps leave your old career track. You might find yourself going against your parents’ long-held dreams, as author Aliza Licht did when she abandoned her college premed studies and took an internship in the fashion world. After a short stint at a fashion magazine, she joined the Donna Karan clothing company and adopted the Twitter handle “DKNY PR GIRL.” She gained garnered 500,000 Twitter followers while serving as Karan’s senior vice president of global communications.

To break into a new field, first find an internship, since it will add valuable experience to your résumé. Use industry publications and Internet resources to unearth possible future employers.

If people suggest that they have friends who could help you, don’t let them make the contacts on your behalf. Instead, make your own connection. Once you land an internship, do whatever the job description requires, and more. Do as much as you can for everyone else in the firm.

Even if an entry-level position isn’t your dream...

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    Z. L. 5 years ago
    The information shared in this summary can be utilized by anyone in any industry; particularly the no-nonsense information on using social media to build and drive your brand. Like it or not social media is free advertising no can afford to dismiss!

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