Business consultants Mark Miller and Lucas Conley propose a paradigm shift in the way you can create a lasting legacy for your organization. Drawing on research from Team One at their Legacy Lab, the authors modernize and energize traditional corporate legacy building. They breathe new life into legacy theory by directing passion and ambition toward building the right culture founded on employee involvement. They explain how innovative marketing can help revitalize your brand’s legacy. They advocate breaking from the past and looking to the future, blending old ways with new ones and rebelling against comfortable norms to embrace unfamiliar, unconventional paths. The authors provide inspiring testimonials and high-end graphics to support their message that legacy building should be an invigorating, long-lasting and inclusive effort.
In this summary, you will learn
- What distinguishes modern legacy builders from traditional leaders;
- Why employee involvement is crucial in building your culture and your corporate legacy; and
- How legacy makers can use five transformative measures to make their brands enduring.
About the Authors
Mark Miller is founder of The Legacy Lab and Chief Strategy Officer at Team One. Former practicing attorney Lucas Conley writes for The Legacy Lab. His other books are OBD: Obsessive Branding Disorder and The Method Method. His work has appeared in Fast Company, The Wall Street Journal Magazine and The Boston Globe.