Livro
Liderando a Experiência do Cliente
Como traçar um caminho e obter resultados excelentes
Recomendação
A experiência do cliente é a base do sucesso corporativo em todos os setores. Uma experiência ruim pode levar clientes em potencial na direção oposta com um clique. Ainda mais importante, os clientes satisfeitos podem propagar mensagens positivas com a mesma rapidez. Brad Cleveland oferece insights especializados sobre estratégias de clientes que vão elevar a sua experiência do cliente e o desempenho geral.
Resumo
Sobre os autores
Brad Cleveland é especialista em estratégia e gestão de clientes. Ele foi o sócio fundador e ex-CEO do International Customer Management Institute, agora parte da Informa PLC, com sede em Londres.
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