- Well Structured
Your time and attention have never been more valuable. Tech companies vie for your attention and trade it as a commodity. They lure you into increasing your time on their platforms, and exploit neuroscientific discoveries to manipulate your online behavior. You succumb to the barrage of distractions, losing focus and creativity. “Digital anthropologist” Brian Solis noticed the demise of his own creativity and developed the Lifescale method in response. He provides a framework for recapturing your focus, rekindling your creative spark, and igniting a deep sense of purpose and well-being.
About the Author
Brian Solis, principal analyst at the Altimeter Group, also wrote X: The Experience When Business Meets Design and What’s the Future of Business.