Livestreaming Is on the Rise. Here’s What It Means for the Future of E-Commerce
The pandemic has boosted the adoption of livestreaming among brands and retailers looking to engage more directly with customers. But the addition of shopping features is now transforming livestreaming into a growth engine for e-commerce.
The pandemic has changed so many things, with stay-at-home orders and store closures giving retail a run for its money. Brands and companies have been desperate to increase online engagement with customers, and the answer may be livestream video. Influencers on many platforms have long touted the products and services they claim to love, but sometimes the buying experience is clunky, requiring fans to click a link and leave the viewing experience. In this special report, CB Insights explains how livestreaming platforms are streamlining the buying process, making livestream a major source of e-commerce growth.
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CB Insights is a technology insights platform that analyzes markets, business relationships, growth, competition and innovation.