- Insider's Take
British branding professional Rita Clifton offers business and life advice that she draws from her own exceptional career journey. In this conversational text – part memoir, part self-help book and part branding manual – she discusses how she suffered from imposter syndrome – that constant fear of not being good enough. By exposing her insecurities, disclosing her missteps and sharing hard-won lessons, Clifton hopes others – especially young women – will learn to not let their own self-doubts stop them from entering the fray.
About the Author
Co-founder of BrandCap Rita Clifton was a strategy director at Saatchi & Saatchi and the CEO and Chair of the international brand consultancy Interbrand.