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Martina Lauchengco
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How to Rethink Marketing for Tech Products
Wiley, 2022
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Martina Lauchengco details how to create strong, high-performing teams.
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Product marketing teams should be strategically leveraging investments to drive businesses toward market success, says Martina Lauchengco, not wasting their time on tasks that reflect common misunderstandings of their role. Lauchengco stresses that product market teams are powerful catalysts of business growth and transformation, and ought to focus on significant activities such as differentiating products and gleaning insights about product/market fit. Lauchengco details the characteristics of highly effective product market teams and why companies must rethink their roles to capitalize on all they can provide.
Summary
About the Author
Costanoa Ventures partner Martina Lauchengco is a product marketing partner with SVPG (Silicon Valley Product Group) and a UC Berkeley lecturer in the engineering graduate program.
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