Luckin Coffee caused a stir in China’s coffee shop industry. Ever since it launched at the end of 2017, it has spent millions of dollars on fierce expansion. Only 18 months after its founding, Luckin made its debut on NASDAQ. Li Siyi, a writer for Tencent Technology, takes a look at the company’s path to success, describes its marketing tactics and highlights its problems. This article offers a useful introduction to the popular Chinese business while also providing useful pointers on how to start your own business off with a bang.
About the Author
Li Siyi is a writer for Tencent Technology. As a branch of Tencent News, Tencent Technology focuses on the latest events in the tech world.