Summary of Macrowikinomics

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  • Analytical
  • Well Structured
  • Engaging


Welcome to your new world, courtesy of the digital revolution. Sorry, but you won’t be able to skate by as a passive, disinterested observer. Figuratively, the Internet is forcing you to get involved. Don Tapscott and Anthony D. Williams focus on how the online community’s “mass collaboration” is changing political and civic institutions. In this follow-up to their bestseller Wikinomics, the authors explain why technology and social media may hold the answers to some of the world’s most pressing problems. Written in a witty, sharp style, their book covers the Web 2.0 waterfront, describing how groups in industry, education, science, finance, medicine and government are creating value from “networked intelligence.” getAbstract recommends this cogent, all-encompassing guide to the digital future but warns readers of Wikinomics to brace themselves for some repetition. Start reading soon, because change is accelerating every second.

About the Authors

Don Tapscott, a prolific author, is the chairman of nGenera Insight, a business strategy think tank. Anthony D. Williams is a senior fellow with the Lisbon Council. They co-wrote the bestseller Wikinomics.



Empowering the World

On January 12, 2010, a massive earthquake struck Haiti. Within an hour of learning about the quake, the people behind the “crisis-mapping” website, Ushahidi, were coordinating global relief efforts to “crowdsource assistance” for the devastated country. Ushahidi relied on hundreds of volunteers to translate Creole texts into English, to access maps in order to locate survivors and to coordinate food supplies. Aid workers on the ground in Haiti could access Ushahidi to relay translated cellphone messages from the wounded and trapped, allowing rescuers to find victims quickly. No government or international agency created or controls Ushahidi. Kenyan attorney Ory Okolloh founded it when he realized that an “Internet mapping solution” could rapidly marshal resources in crisis situations and could deliver unbiased information without waiting for or relying on formal entities to take the lead.

The Internet’s ability to empower individuals by providing them with information and tools upends the conventional, top-down functions of most social and business institutions. “Open-source” information and cooperation allow people to take responsibility for their...

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