Summary of Mapping Innovation
Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Qualities
- Analytical
- Applicable
- Concrete Examples
Recommendation
Innovation can be a long, tough slog. Consider the Macintosh. In 1968, US government engineer Douglas Engelbart demonstrated – in what is now called the “Mother of All Demos” – how people could interact with computers. He used a keyboard and an innovation he called a “mouse” to create, edit and move text on a screen and other seemingly magical things. Later, Xerox researchers enhanced his concept with the development of the Alto personal computer. But it wasn’t until 1984, 16 years after Engelbart’s demonstration, that Apple’s Steve Jobs transformed those developments into the Macintosh. That was fast action for its day, but innovation must move even more quickly now. Innovation expert Greg Satell explains how innovation works, what it requires, how to manage it and how to do it well. getAbstract recommends his comprehensive innovation manual to start-ups, investors, large firms and small businesses.
About the Author
Greg Satell, an expert on innovation, built and managed media businesses in Eastern Europe.
Summary
Instant access to over 20,000 book summaries
Personal: Discover your next favorite book with getAbstract. See prices >>
Business: Stay up-to-date with emerging trends in less time. Learn more >>
Students: We're committed to helping #nextgenleaders Free student plan >>
By the same author
Customers who read this summary also read
Related Channels
Comment on this summary
-
-
2 years agoPratical ideas!
-
2 years agoUseful insights.
-
2 years agoGreat read !