If you have this book, you don’t need to go back to school for a marketing degree to learn how to sell your consulting services. The single practitioner can use this basic text as a consultancy marketing bible. Elaine Biech’s manual will help you increase your client base and retain the clients you have. It is free of jargon and packed with practical tools and ideas on how to market a consulting business. Using a workbook format, Biech provides task sheets in every chapter, along with probing questions you complete and apply to your work. If you miss one of her many excellent tips along the way, don’t worry; you’ll probably read it again in another chapter. That built-in redundancy may be a good teaching drill - especially for beginners - but the book could have been tighter. However, if you’re a new, lone consultant (this is not for big consulting practices) targeting corporate clients, getAbstract.com encourages you to study this book - it will open your eyes and increase your business.
In this summary, you will learn
- How to build a marketing plan for any size consulting company;
- How to execute your marketing plan; and
- How to get and keep good clients.
About the Author
Elaine Biech is president and managing partner of ebb associates, inc., a Virginia-based consulting firm that helps companies work through major change. Biech has more than 20 years experience in training and consulting, and has written several books, including The Consultant’s Quick Start Guide, The Business of Consulting, The Consultant’s Legal Guide, Successful Team Building Tools and The Pfeiffer Annuals.