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Master Chinese Business Culture
Becoming a China Expert
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Looking to do business in China? Cross-cultural trainer Qingshun Zou advises Westerners to learn the highlights of Chinese history, including its major inventions, cultural touchstones and superstitions. Zou’s pro-China slant is undeniable – particularly when discussing Chinese politics and military intentions. Still, her extensive pointers on Chinese business norms – including how to behave in meetings, negotiations and at meals – will prove invaluable to novice Western businesspeople who hope to find success in China.
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About the Author
Qingshun Zou was born in China and educated in Canada. She leads a training program entitled “Decoding the Chinese business culture” in partnership with the Geneva Business Management University.
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