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Mastering Inbound Marketing Systems
Podcast

Mastering Inbound Marketing Systems



Editorial Rating

9

Qualities

  • Overview
  • Concrete Examples
  • Engaging

Recommendation

When marketing doesn’t work, it’s often because the marketing ends up being too expensive, or too complicated, or the leads it generates are low quality. But by far the biggest reason your marketing plan could fail is because of a lack of consistency. In this episode of the Work the System podcast, guest Tom Poland suggests that of the marketing plans that fail, 97% fail because the entrepreneur isn’t enjoying him or herself. So what kind of marketing plan will generate consistency? According to Tom Poland, it’s the marketing plan that you, the entrepreneur, can enjoy. 

Take-Aways

  • When you get good at marketing, you don’t have to do as much selling.
  • When you engage your audience and gauge their interest first, then offer your product, that’s inbound marketing. Making the offer first is indicative of outbound marketing.
  • You have to find a marketing method that you enjoy, because then you’re more likely to consistently do it.

About the Podcast

Host Josh Fonger is a coach, speaker and consultant at WTS Enterprises, and the author of Work the System: The Simple Mechanics of Making More and Working Less. Guest Tom Poland is the founder of the Leadsology, The Science of Being in Demand program; the author of The Million Dollar Ceiling and Leadsology; and host of the Marketing the Invisible podcast.


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