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McMillions

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McMillions

The Absolutely True Story of How an Unlikely Pair of FBI Agents Brought Down the Most Supersized Fraud in Fast Food History

Grand Central,

15 min read
5 take-aways
Audio & text

What's inside?

McDonald’s Monopoly promotional game was rigged for 12 years to steer top prizes to cheaters.


Editorial Rating

9

Qualities

  • Eye Opening
  • Concrete Examples
  • Engaging

Recommendation

Jerome Jacobson, head of security at Simon Marketing – the firm responsible for running McDonald's promotional Monopoly game – stole dozens of prize-winning game pieces, worth up to $1 million, from 1989 to 2001. He sold winning tickets to people who then scored big, illegitimate money prizes and paid him a $45,000 or $50,000 kickback. Documentary makers James Lee Hernandez and Brian Lazarte uncover how Jacobson operated – running his national scam undetected, rigging the game, and leaving McDonald’s real burger-buying customers scant chances of winning. The scheme unraveled when an informant tipped off the FBI. If you work in security – or just relish a wild and true business saga, complete with the Mafia and millions of dollars – you’ll enjoy this cautionary tale of scams, corporate security failures, and family feuds.

Summary

From 1989 to 2001, few legitimate winners took the top prizes in McDonald’s Monopoly-style promotional game. Most of the money went to fraudsters. 

In March 2001, federal prosecutor Mark Devereaux, a special assistant US Attorney, contacted Rob Holm, head of global security for the McDonald’s Corporation based in Chicago. Without saying why, Devereaux asked Holm to come to the Jacksonville, Florida, office of the US Federal Bureau of Investigation (FBI).

McDonald’s head of marketing and head of legal went with Holm to Jacksonville, where he and Devereaux met with three agents in an FBI conference room. Devereaux started writing names on a whiteboard, nearly filling it. Holm recognized none of them. Devereaux told him these people had won top prizes in McDonald’s Monopoly-style promotional game. The prizes for the winning game pieces included cars, jet skis, Super Bowl trips, and cash awards from $25,000 to $1 million. The listed surnames were all different – but, as Devereaux explained, the people were all related by marriage or otherwise linked.

Investigators ultimately found that from 1989 to...

About the Authors

James Lee Hernandez and Brian Lazarte are multi-Emmy nominated filmmakers, Signal Award-winning podcasters, and co-founders of the TV and film production company, FunMeter  


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