“Nothing is more important than motivation,” says business author Tom Gorman. “Without it you can’t do anything, build anything or be anything.” Gorman provides a handy tour of the basic models of human motivation. He explains how to manage your ability to get up and go with joy and satisfaction. He also describes some ways to motivate others. Gorman’s discussions about discovering your core purposes and the motivation that flows from implementing those goals are the book’s most valuable aspects. His basic manual, written in a clear if somewhat choppy style, is a very serviceable summary of popular work about motivation placed in context by his reflections, rather than by original research. Nonetheless, getAbstract finds it useful, particularly for those who are new to the discussion.
In this summary, you will learn
- How to motivate yourself and others,
- How popular psychological models describe motivation,
- How your purpose affects your energy and
- How to rekindle your motivation.
About the Author
Tom Gorman has written or collaborated on more than 15 business books, as well as numerous articles in Business Marketing and The New York Times. Gorman, a former banker, marketing consultant and executive recruiter, served as a middle manager in two Fortune 500 companies.
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Comment on this summary
7 years agovery interesting concepts.