Summary of Motivational Marketing

Pick up any marketing book and you will find a variation on this theme: “People buy based on emotion and justify their decisions with logic.” Internet sales guru Robert Imbriale explores this principle further by identifying the five primary “emotional motivators” that inspire people to make purchases: “fear, love, freebies and bargains, effortless moneymaking and making dreams come true.” He then shows you how to use these emotional triggers in your marketing materials. Imbriale admonishes you not to miss the incredible marketing opportunities outlined in his book. He says everyone will love you when you become a success. Use these motivators correctly and you’ll make more money than you ever dreamed possible, he asserts. He’ll even give you a free e-book or a discount on his CDs to help you! So, yes, the author is a bit heavy-handed with his own marketing tactics. Nevertheless, getAbstract suggests that you can boost your sales by trying his simple, affordable, emotional techniques.