- Well Structured
- Concrete Examples
Many experts tout the benefits of using your instincts in business. But behavioral economist and Disaster Avoidance Experts CEO Gleb Tsipursky disagrees. You can make better decisions without tapping your instincts, he says, because – regardless of the decision – cognitive biases get in the way. To help you reach better-informed decisions, Tsipursky has compiled a menu of mental biases, as well as methods to counter those judgment errors, most of which will already be familiar. While Tsipursky’s prose is repetitive at times, it hammers home the steps required to combat human mental shortcuts.
About the Author
Former Ohio State University professor Gleb Tsipursky is an author, speaker and CEO of Disaster Avoidance Experts, a management consultancy.