Newsfeed ads – like those sponsored posts in your Facebook feed – have become popular for advertisers because, compared with other forms of digital advertisement such as side-bar or banner ads, they are more visible to readers. Wang Leibai and Yan Hao, reporters at the tech media site 36Kr, take a look at the Chinese Internet companies that are rushing into the news feed advertisement business and sometimes create content for the sole purpose of sandwiching these ads. The article is a little short on practical advice, but getAbstract recommends it to social media professionals, advertising and public relations agencies, and digital marketing experts.
About the Authors
Wang Leibai and Yan Hao are staff writers for 36Kr.com, a leading tech media site in China that reports on businesses and start-ups. Yan focuses on technology, media and telecommunications, while Wang writes about marketing and advertising.