Summary of Ninja Selling

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7 Overall

8 Applicability

6 Innovation

7 Style


Real estate sales guru Larry Kendall teaches real estate salespeople and others who sell for a living how to increase their sales and their incomes. Sales professionals in every industry can learn from Kendall’s field-tested “Ninja Selling” techniques. Even if you’re in another profession, you could use his methods to reprogram your thinking and enhance your attitude to be more positive. getAbstract recommends this energizing guide to real estate salespeople – in fact, to salespeople in any industry – and everyone whose spirits could use a boost.  

In this summary, you will learn

  • Why all sellers should put their buyers first,
  • How the “Ninja Selling System” works and
  • How to apply its four basic principles.

About the Author

Larry Kendall is a founding partner of The Group – a real estate firm with 200 associates and six Colorado offices. He created Ninja Selling, a training system with more than 50,000 graduates.



Larry Kendall and “Ninja Selling”

When author Larry Kendall went to work after college, military service, marriage and fatherhood, he believed that “anyone can find a job in commission sales.” Having decided to sell real estate, he attended a huge sales rally in Denver. There, so-called sales experts extolled what he now calls “Depression Era” selling techniques that manipulate, coerce, con and intimidate buyers.

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