Skip navigation
No-Excuses Innovation
Book

No-Excuses Innovation

Strategies for Small and Medium-Sized Mature Enterprises

Stanford UP, 2022 more...


Editorial Rating

9

Qualities

  • Well Structured
  • Overview
  • For Beginners

Recommendation

Real innovation can seem out of reach for “small and medium-sized mature enterprises” (SMMEs) that lack the economies of scale and the resources of large companies. For these firms, sticking with tried and true business formulas may seem like the safest choice. In reality, this choice keeps you trapped in a place of competitive disadvantage, with no way to respond to changes in the market. In this step-by-step guide for owners, advisers and leaders in SMMEs, Bruce Vojak and Walter Herbst provide a concrete method for pursuing innovation in ways that match the scale of your business.

Take-Aways

  • Innovation seems too expensive until someone else has a breakthrough.
  • Design thinking gives you a reliable, low-cost and low-risk way to start innovating.
  • Innovate by tapping into your customers’ emotions.

About the Authors

Bruce Vojak is managing director of Breakthrough Innovation Advisors. Walter B. Herbst is co-founder of Herbst Produkt and a professor emeritus at the Segal Design Institute at Northwestern University.