Book
Nudge Management
Applying Behavioral Science to Boost Well-being, Engagement and Performance at Work
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Recommendation
Consultant Eric Singler connects recent psychology and behavioral economics to practical initiatives with clarity and solid empirical data. He offers a well-researched and -referenced (albeit simplified for a popular audience) take on engagement and performance, though some studies fit better than others. Still, savvy examples from rigorous experiments and observations surround his advice – a monumental effort that leads to valuable insights. Your assessment of the hands-on scope of “Nudge Management” might depend on your field expertise, but regardless you’ll appreciate his sound counsel, particularly on bias and counter-nudges to combat it.
Summary
About the Authors
Eric Singler leads the BVA consulting firm. Cass R. Sunstein and Pierre Chandon, respected voices in this field, contributed the foreword and preface.
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