Consultant Eric Singler connects recent psychology and behavioral economics to practical initiatives with clarity and solid empirical data. He offers a well-researched and -referenced (albeit simplified for a popular audience) take on engagement and performance, though some studies fit better than others. Still, savvy examples from rigorous experiments and observations surround his advice – a monumental effort that leads to valuable insights. Your assessment of the hands-on scope of “Nudge Management” might depend on your field expertise, but regardless you’ll appreciate his sound counsel, particularly on bias and counter-nudges to combat it.
About the Authors
Eric Singler leads the BVA consulting firm. Cass R. Sunstein and Pierre Chandon, respected voices in this field, contributed the foreword and preface.
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