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Nudge
Book

Nudge

Improving Decisions About Health, Wealth, and Happiness

Penguin, 2009 more...


Editorial Rating

9

Qualities

  • Innovative
  • Applicable

Recommendation

In this lovely, useful book, Richard Thaler and Cass Sunstein examine choices, biases and the limits of human reasoning from a variety of perspectives. They often amuse by disclosing how they have fallen victim to the limitations of thought that they are describing. The fact that these educated, articulate professionals can fool themselves so often demonstrates how tough it is to think clearly, a point the authors emphasize and even repeat. Humans fall prey to systematic errors of judgment, but you can harness this problematic tendency productively several ways, including helping others make better decisions. Some of the authors’ suggestions may not be practical, but many are – and all are interesting. getAbstract recommends this book to anyone who wants to know how to shape responsible decisions.

Take-Aways

  • People don’t choose freely, even when they think they do.
  • The context in which you make a decision always shapes your choices.
  • People often make mistakes, especially in complex or emotional situations.

About the Authors

Richard H. Thaler teaches at the University of Chicago Graduate School of Business and is author of Quasi Rational Economics. Cass R. Sunstein teaches at the University of Chicago Law School and is the author of Infotopia.


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    J. M. 5 months ago
    Great
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    I. S. getAbstract 4 years ago
    me encanta este asbstract!
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    F. .. 6 years ago
    Recomendations regarding saving choices are simmilar than those presented by Dan Ariely. Worth reading.