Summary of Open Leadership
Copyright © 2010 Jossey-Bass, an imprint of John Wiley & Sons
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Social technology is changing the face of business as it changes the core element at the heart of business: relationships. Charlene Li, co-author of the best-selling Groundswell, moves you into tomorrow’s world of business connections with tools, cases studies and practical experience. Some of her examples might seem a bit obvious, but her advice remains sound and grounded in the real world. getAbstract recommends Li’s forward-looking approach to executives, PR leaders and managers of any-sized business seeking greater social technology involvement.
In this summary, you will learn
- Why companies need social media strategies,
- What the elements of “openness” are,
- Why “open-driven policies” require a fresh leadership style and 4) How to open up your organization.
About the Author
Charlene Li is the founder of the Altimeter Group. She is also the co-author of the bestseller Groundswell.