Skip navigation
Open Leadership
Book

Open Leadership

How Social Technology Can Transform the Way You Lead

Jossey-Bass, 2010 more...

Buy the book


Editorial Rating

7

getAbstract Rating

  • Applicable

Recommendation

Social technology is changing the face of business as it changes the core element at the heart of business: relationships. Charlene Li, co-author of the best-selling Groundswell, moves you into tomorrow’s world of business connections with tools, cases studies and practical experience. Some of her examples might seem a bit obvious, but her advice remains sound and grounded in the real world. getAbstract recommends Li’s forward-looking approach to executives, PR leaders and managers of any-sized business seeking greater social technology involvement.

Summary

Brave Open World

The Internet and the proliferation of social media foster a more open, transparent public sphere. Most traditional corporations resist increasing their internal and external transparency. They hold outdated beliefs about secrecy and control over their image and internal affairs. Your company needs a robust, customer-facing social media presence to engage the millions of potential customers who connect to Facebook, Twitter and other online apps every day.

This new open environment requires a new, more open leadership style, based on greater flexibility and an expanded comfort zone for criticism and personal sharing. That might disconcert “command and control” leaders and threaten those vested in traditional hierarchies. This takes planning. Openness without a strategy that pursues specific objectives can yield frustrating – and frustratingly expensive – results.

Power has shifted to consumers, who can create their own media and can broadcast opinions to their own networks. Issues that companies fail to address can end up as the subject of viral tirades. But technologies that can undermine your company’s reputation can also provide additional productivity...

About the Author

Charlene Li is the founder of the Altimeter Group. She is also the co-author of the bestseller Groundswell.


Comment on this summary

More on this topic

Related Skills

AI Transformation
Be Creative
Become More Adaptable
Communicate Effectively
Develop Innovative Products
Develop the Organization
Digital Transformation
Drive AI Transformation
Drive Digital Marketing
Drive Team Performance
Enable Digital Organization
Enhance Cybersecurity
Entrepreneurship
Execute Digital Operations
Foster Team Culture
Human Resources
Lead Ethically
Lead Yourself
Manage Change
Manage Corporate Communications
Manage Learning and Development
Manage People and Talent
Management
Marketing
Master Collaboration
Master Content Marketing
Master Interpersonal Skills
Navigate Leadership Challenges
Personal Growth
Place Talent Strategically
Promote Diversity, Equity, and Inclusion
Soft Skills
Strengthen Team Collaboration
Workplace Skills
Promote Socio-Economic Inclusivity
Lead through Change
Support Internal Mobility
Restructure Your Organization
Leverage Corporate Blogging
Implement Agility
Be Authentic
Build Psychological Safety
Innovation
Build an Inclusive Culture
Communicate Strategically
Build Security Culture
Practice Humility
Champion New Ideas
Collaborate Across Functions
Manage Corporate Reputation
Executive Leadership
Facilitate Group Ideation
Leverage Social Learning
Communicate Transparently
Master Social Media Marketing
Organize for AI
Practice Servant Leadership
Apply Open Innovation
Leverage Employee Resource Groups
Leadership
Shape Organizational Culture
Encourage Experimentation
Build Digital Culture
Promote Failure-tolerance
Foster a Culture of Innovation
Understand Organizations
Practice Transformational Leadership
Dare to be Vulnerable
Foster Open Communication
Cultivate a Growth Mindset