Personal Finance TikTokers Are Misleading Users, and the Problem Is Worse Than You Think
“StockTok” is inspiring young people to learn about investing… but what happens when the content is rotten?
- Concrete Examples
While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
As a content marketing guru and the founder of Hefty Media Group, Nick Wolny knows good content. He also knows when content creators are cashing in on a trend despite their lack of experience in the subject at hand. Through this lens, he warns that much of the investment advice he finds on TikTok is problematic. In his entrepreneur.com article, Wolny cautions the new generation of investors who are looking to social media for personal finance advice, offering tips on how to recognize the charlatans.
About the Author
Nick Wolny is the founder and consultant for Hefty Media Group, and a contributing writer for the Entrepreneur Leadership Network.