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Platform
Book

Platform

Get Noticed in a Noisy World

HarperCollins Leadership, 2012 more...


Editorial Rating

7

Qualities

  • Applicable

Recommendation

Consider the iPhone. Did it succeed because it’s a remarkable device, or because legions of Apple evangelists received and carried its message far and wide, making it a must-have? Both, says Michael Hyatt, chairman of Thomas Nelson Publishing. Success requires a great product, and great products demand a great platform. In this manual, consisting of snippets from his blog, Hyatt offers simple, effective ideas for boosting your online presence and developing a tribe of followers who will spread your message. Although some entries are too basic for an experienced business leader, getAbstract recommends this to-do list to any rookie businessperson, service provider, writer or speaker.

Take-Aways

  • You need to offer more than great merchandise to succeed; you need a great platform.
  • Create a “wow experience” for your customers with a well-designed item that has a memorable name or title.
  • Commit your goals and dreams to writing.

About the Author

Michael Hyatt spent eight years as CEO of Thomas Nelson Publishers and is now its chairman in addition to being a successful blogger, author and speaker.


Comment on this summary or Start Discussion

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    J. B. 7 years ago
    Good Stuff to think about
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    P. R. 1 decade ago
    I believe that platform speaking consists of being honest about yourself,openminded about yourself,and willing to share yourself with others.by doing this, It brougHt the best out of others and the worst out of some.want to know why?because it was the God's honest truth,no compromise.