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Power Selling

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Power Selling

Seven Strategies for Cracking the Sales Code

Kaplan Publishing,

15 min read
10 take-aways
Audio & text

What's inside?

Power your sales with credibility, passion, learning, rapport, resources, resiliency and relationship: seven giant steps.

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Editorial Rating

6

Qualities

  • Applicable

Recommendation

Sales folks by nature tend to be uninhibited, and when they become sought-after trainers and speakers, audiences reinforce this tendency by responding warmly to charming, oddball openers and anecdotes. In this case, however, even while providing substantial advice, author George Ludwig demonstrates that personal stories that bring down the house during a speech don’t always translate into print. Moreover, a single anecdote, like a sharpshooter’s bullet, often has more effect than a machine-gun spray of tales. Some of the stories (maybe the one about "Captain Underpants") don’t contribute much. If you put the distracting anecdotes aside, however, what you have left is a very solid book capitalizing on the author’s extensive practical experience. Has Ludwig cracked a genetic "sales code" that will help you earn more? Maybe not. However, his seven secrets are seven staples any salesperson needs. getAbstract.com believes that most sales professionals and sales trainers will benefit from his sound motivational and logistical advice.

Summary

The Code Crackers

In 1953, two young researchers in England labored without recognition. Their tireless days of research eventually led to one of history’s greatest scientific discoveries: the structure of DNA. James Watson and Francis Crick provided the key, a biological Rosetta Stone, that allowed other scientists to unlock the inner workings of life and decode the human genome.

Think of "Power Selling" the same way: it cracks the essential "sales code" that will enable you to achieve financial abundance and success. It is a type of "gene therapy" that reorders and reshapes your approach to seven fundamental sales powers:

One: "The Power of Reputation"

Is your reputation "as good as gold?" If you call a busy executive, will he or she step out of a high-level meeting just to hear what you have to say? Do people accept your advice and spend tens of thousands of dollars on your product based on your recommendation, although they haven’t yet met you and only know your reputation? As improbable as these scenarios sound to most sales professionals, they happen. There are sales professionals who are so highly esteemed, whose reputation precedes them so powerfully...

About the Author

George Ludwig is a corporate consultant, sales trainer and popular speaker with more than 25 years of sales experience. He is the founder of George Ludwig Unlimited. He contributes frequently to trade publications and newspapers, including Selling Power, Sales and Marketing Management, Entrepreneur, Investors Business Daily, Time and The New York Times.

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