The ancient art of storytelling is not just for authors, entertainers and schoolteachers. Storytelling is a powerful tool for businesspeople who must communicate with their clients or colleagues about their work. Academician Murray Nossel teaches people in business how to harness the near-magical power of storytelling. He has spent 30 years helping people tell stories using his “Narativ Method of Listening and Storytelling,” a specialized system he developed to help businesspeople communicate effectively. Nossel explains that to be a good storyteller, you must listen with care to other people when they share their stories. He focuses on the communication facet of storytelling, not the script, and that’s part of what makes his hands-on manual so helpful. Businesspeople, teachers, students, those pitching ideas and anyone who ever feels shy speaking in public can benefit from Nossel’s lessons. He understands that the least-productive conversations occur when one person does all the talking. According to his system, listening and speaking fuel one another to build genuine connection.
In this summary, you will learn
- Why storytelling is such a powerful communication technique,
- How to use the three phases – “excavating, crafting and presenting”– of the “Narativ Method of Listening and Storytelling,” and
- How to put its six basic principles into action to tell great stories.
About the Author
Murray Nossel, PhD, co-founded Narativ with Dr. Paul Browde in 2000 and has taught storytelling for 25 years in more than 50 countries.