During the second half of the 20th century, many experts saw British advertising as the world’s best. That significant achievement raises the question: How did the British ad industry achieve world acclaim? Noted British adman Winston Fletcher presents a detailed history of British advertising starting with the Victorian period and moving to contemporary developments. This detailed book profiles the leading agencies, people, campaigns, and even the regulatory and communications developments that shaped the industry. Fletcher, a key industry figure, saw these events first-hand, so this history reads like a memoir. Non-Britons will be at a slight disadvantage reading certain sections because they may not be familiar with some of the award-winning ads he profiles. However, getAbstract believes that if you are looking for a solid, focused, serious history of British advertising, this is it.
In this summary, you will learn
- How commercial TV developed in Britain;
- Who led the golden era of British advertising; and
- What the development of holding companies portends for the future of British advertising.
About the Author
Winston Fletcher is a vice president of the History of Advertising Trust. He is the author of leading books on advertising and other business practices.