Review of Pre-Suasion

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  • Innovative
  • Applicable


Robert Cialdini author of the New York Times and Wall Street Journal bestseller Influence, gained renown as an early mover in the field of using an understanding of psychology to gain influence. Cialdini’s books, with Influence foremost, have sold more than three million copies. Here, he returns with a novel idea: what happens before you attempt to influence people has profound effects on whether you will influence them or not. He calls this crucial moment “pre-suasion,” and it falls before you make a request, ask a favor, present an argument, convince a client, bargain over price, seek a raise or propose marriage. Despite its unfortunate, jargony title, Cialdini’s book doesn’t contain the New Age rambling of a psychobabble guru. Instead, the notable professor and international consultant provides considerable strategic insight into human interaction, and he shows you how to apply that insight to get what you want. Even though he’s a prolix writer with little respect for a short sentence and a great affection for the first-person singular, his content is useful and noteworthy.

About the Author

Arizona State University regents’ professor emeritus of psychology and marketing Robert Cialdini, PhD, is president and CEO of Influence at Work, a training consultancy. His books, including the bestseller Influence, have sold more than three million copies worldwide.


At first glance, this 412-page tome appears to provide more than anyone might want to read about pre-suasion. However, you will soon discover that Cialdini uses only 233 pages of it to present his views on that subject. The remaining 180 pages make up – surprisingly for a commercial venture by a best-selling author – a complete set of references, extraordinarily detailed notes and a comprehensive index. These top-quality additions suggest the author seeks not only mass-market acceptance for his ideas, but academic approval as well.

For readers inclined toward research and minutiae, the notes may prove even more engaging than the main section of the book. Cialdini is a rigorous, engaged scholar; he cites every source he utilizes and details the context of those sources in a broader psychological and marketing framework. Whether or not you agree with his main theses, Cialdini clearly knows his field of endeavor and takes great pleasure in it.

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    M. L. 4 years ago
    Agree with other comments. This is a poor review. I am a trial user. I selected Pre-Suasion to see if you accurately abtracted it. I'm doing the same thing with other abstracts. Having read the book, I
    am disappointed.
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    D. M. 4 years ago
    New to this service, hope not all summaries are this bad. It was a review focused on the writing and the author. I was expecting a summary of the content. Looks like an amazon review
    • Avatar
      Erica Rauzin 4 years ago
      As the Senior Managing Editor for getAbstract's coverage in English, I hope that you've had the opportunity to read other summaries since you posted your note about Pre-Suasion's review. I regret that you didn't like it, but I do want to give you a context for it. We write five-page summaries of almost all the books we cover. But before we write a summary, we secure the rights to do so from the publisher of the book. In rare cases when we cannot secure the rights, but want to bring the title to our readers' attention, we publish a review instead. As fair commentary, reviews don't require rights, and we hope our readers will enjoy them and will become acquainted with the book. If we secure the rights, we will prepare a summary. Thanks again for your comment. – Erica Rauzin
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    J. B. 4 years ago
    I've never read a review that was as scathing of the actual writing as opposed to the content. It's almost as if this is a personal attack on the author. It would seem that this type of approach would be detrimental.
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      Erica Rauzin 4 years ago
      As the Senior Managing Editor for getAbstract's coverage in English, I'm sorry our review hit you the wrong way. I've reviewed it in light of your response to it, which I appreciate, and have found that its comments on book's grammar and lack of clarity are within the scope of a reasonable appraisal. After all, the reviewer also found much to like about the book. and praised the author's ideas, strategies and passion. Thanks again for your comment.