- Concrete Examples
The Boston Consulting Group paired with SPINS, a company that analyzes consumer data, to zoom in on an emerging performer in the consumer packaged goods (CPG) industry: “natural products.” The result will be of interest to investors, manufacturers and CPG companies because consumer demand is up and shows no signs of slowing. There’s an added benefit: If your products really are as natural as consumers hope, you could help save the world while making a profit.
About the Authors
Elfrun von Koeller is managing director and partner in the Boston Consulting Group’s Denver office. Jimmy Royston and Blaise Cote work in BCG’s New York Office and Seth Marcus is a BCG Senior Knowledge Analyst in Chicago.
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