- Concrete Examples
Business author Seth Godin’s easy-to-grasp premise is that products must be “purple cows” that stand out from the herd. The metaphor comes from an American nursery rhyme that says: I’ve never seen a purple cow. I never hope to see one. But I can tell you anyhow, I’d rather see than be one. Godin’s advice is quite the opposite of his titular ditty. He says you do want to be a purple cow. You want your product to become a conversation-provoking anomaly, as distinctive and different as possible. Godin’s advice is completely clear – a big accomplishment in today’s business-advice scrum. Here, he offers an elementary but encouraging introduction to advertising, PR and marketing.
About the Author
Marketing guru Seth Godin is former VP of direct marketing at Google. His many bestsellers have been published in multiple languages. His bestsellers include Tribes, Linchpin, Poke the Box, We Are All Weird, V Is for Vulnerable and What to Do When It’s Your Turn.