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Qual-Online: The Essential Guide
Book

Qual-Online: The Essential Guide

What Every Researcher Needs to Know About Conducting and Moderating Interviews via the Web

Paramount Market Publishing, 2014 more...

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Editorial Rating

7

Qualities

  • Applicable

Recommendation

Like the best travel guides, this user-friendly manual offers key information as it entertains. Qualitative-research consultants Jennifer Dale and Susan Abbott provide practical tips, case histories and an illuminating examination of methodologies for managing online qualitative research. They assume you can already handle the related analytical challenges, so they focus on the nuts and bolts of conducting the research. The authors could have paid more attention to potential technological glitches and to how written responses differ from spoken answers. That aside, getAbstract recommends this manual’s guidance to anyone doing online research. If that’s your purpose, this is your book.

Take-Aways

  • Qualitative research has been around since the start of the online world.
  • Choose between individual or group studies that are “synchronous” (live) or “asynchronous” (over time) “Real-time studies” provide a lot of data quickly.
  • Then decide what data you want and how to engage people.

About the Authors

Jennifer Dale and Susan Abbott are members of the Qualitative Research Consultants Association (QRCA). Dale leads InsideHeads LLC, a marketing research firm. Abbot heads Abbott Research + Consulting and co-founded the Think Global Qualitative, an alliance of master qualitative researchers.