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Quantum Marketing
Book

Quantum Marketing

Mastering the New Marketing Mindset for Tomorrow’s Consumers

HarperCollins Leadership, 2021 more...


Editorial Rating

9

Qualities

  • Applicable
  • Eye Opening
  • Engaging

Recommendation

Technology foments tectonic shifts in the landscape of marketing – and marketers must evolve. Marketing expert Raja Rajamannar offers an aerial view of the profound changes underway and glances at marketing’s probable future. Speaking to executives in enterprise organizations, Rajamannar provides high-level strategies for exploiting emerging technologies, engaging with consumers in an overwhelming information environment, and developing your professional capabilities.

Take-Aways

  • Technological, sociological and systemic changes transforming marketing will usher in a “Fifth Paradigm.”
  • Artificial intelligence (AI) will disrupt marketing more than any other factor.
  • Cellular networks; augmented and virtual reality; smart speakers; the Internet of Things (IoT); wearables; blockchain; and 3D printing will profoundly influence marketing.

About the Author

Mastercard’s chief marketing and communications officer Raja Rajamannar is president of its health care division.


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