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Real Influence
Book

Real Influence

Persuade Without Pushing and Gain Without Giving In

AMACOM, 2013 more...


Editorial Rating

7

Qualities

  • Applicable

Recommendation

John D. Rockefeller said, “The ability to deal with people is as purchasable a commodity as sugar or coffee, and I will pay more for that ability than for any other under the sun.” In the rush to earn hard credentials, you may forget to develop the softer skills – like persuasiveness – that will garner even greater gains. This book will help you remember. It offers no shortcuts or tricks, but it fully explains how to influence others the right way – for their good and for the long term. Think of it not only as a self-help manual but also as a guide to a better career and life. Psychiatrist Mark Goulston, author of Just Listen, and executive coach John Ullmen lay out the steps toward personal communications success and genuine influence. However, unlike the easy-reading text, the journey to authentic influence is difficult and requires self-awareness, persistence and patience. Those who commit to this quest will boost their influence, relationships and career rewards. getAbstract warmly recommends this perceptive guide to becoming supremely effective through attentiveness and selflessness. Its examples and illustrations illuminate a clear path. Your challenge and opportunity reside in actually taking that walk.

Take-Aways

  • To achieve “real influence,” serve others with no expectation of anything in return.
  • “Disconnected influence” – manipulating people to get them to do what you want, including buying from you – no longer works.
  • “Connected influence” – understanding what others want and linking their wants and needs to your own – is more relevant today.

About the Authors

Psychiatrist Mark Goulston is a consultant, columnist, coach and FBI hostage negotiator. He wrote Just Listen and co-founded Heartfelt Leadership. Executive coach John Ullmen lectures on leadership at UCLA. He worked in intelligence for the US Joint Chiefs of Staff.


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    P. B. getAbstract 1 decade ago
    Good read for Managers 
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    1 decade ago
    I agree with rhe author regarding the value of this skill.

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