Summary of Reality Check

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Reality Check book summary
Start getting smarter:
or see our plans




Entrepreneurs face terrible odds. Conceiving a new idea for a business and raising the start-up funds is hard. Executing your business plan is harder. “The reality of most businesses is that after a short honeymoon period...everything seems to go wrong.” The typical new business encounters problems such as slumping sales, unexpected expenses and personnel issues. Limited support from venture capitalists, management consultants, lawyers and other professionals compound the challenges facing developing companies. While their products and services may be different, many fledgling firms share common problems. Preparing for likely stresses is the best way to contain them. Despite some material that might soon be outdated and a somewhat salty style, getAbstract recommends this book to entrepreneurs seeking advice based on experience and uncommon sense.

About the Author

Guy Kawasaki writes business management books and is a founding partner and entrepreneur –in residence at Garage Technology Ventures.



Launching a Business, Crafting a Message

The notion that almost anyone can start a business in a garage and get rich quick is a fable. “Serial entrepreneurs” who have run several start-up businesses and who seem to have the right experience likely have managed more failures than successes. The steps to entrepreneurial success begin with a concise statement, or “mantra,” that explains what your business does. A well-conceived mantra is more useful than a traditional corporate mission statement, which is usually too long, more bland and less readable. A good mantra can prove especially useful in securing start-up financing.

Consider and compose your business plan and other communications with potential sources of financing in mind. Perfect the executive summary of your business plan. If a busy investment manager reads just one part of an unsolicited business plan, he or she probably will read the executive summary, so its message must be concise and compelling. Lengthy, complex presentations are counterproductive. Adhere to the “10/20/30 Rule” in the delivery of slide presentations. Use no more than 10 slides, spend no more than 20 minutes delivering the presentation...

More on this topic

By the same author

The Top 10 Mistakes of Entrepreneurs
The Art of Social Media
The Art of the Start
How to Drive Your Competition Crazy

Customers who read this summary also read

Burn the Business Plan
The Upstarts
A World of Three Zeros
The Haier Model
The Magic of Tiny Business

Related Channels

Comment on this summary

  • Avatar
  • Avatar
    V. P. 7 years ago
    Reality Check provides insights we all wish we’d had them first. However a good read for every entrepreneur.