Summary of Reality Check
Copyright © Guy Kawasaki, 2008. From REALITY CHECK by Guy Kawasaki
Summarized by arrangement with Portfolio, a member of Penguin Group (USA) Inc.
Looking for the book?
We have the summary! Get the key insights in just 10 minutes.
Entrepreneurs face terrible odds. Conceiving a new idea for a business and raising the start-up funds is hard. Executing your business plan is harder. “The reality of most businesses is that after a short honeymoon period...everything seems to go wrong.” The typical new business encounters problems such as slumping sales, unexpected expenses and personnel issues. Limited support from venture capitalists, management consultants, lawyers and other professionals compound the challenges facing developing companies. While their products and services may be different, many fledgling firms share common problems. Preparing for likely stresses is the best way to contain them. Despite some material that might soon be outdated and a somewhat salty style, getAbstract recommends this book to entrepreneurs seeking advice based on experience and uncommon sense.
About the Author
Guy Kawasaki writes business management books and is a founding partner and entrepreneur –in residence at Garage Technology Ventures.
By the same author
Customers who read this summary also read
Comment on this summary
7 years agoReality Check provides insights we all wish we’d had them first. However a good read for every entrepreneur.